The wooden frames were featured in the parade of Andrea Maisarathis Wednesday (17.04), at Fashion Rio Summer 2013/14. Created by Notiluca, São Paulo born brand at the end of 2012, the handmade models for finishing and impeccable quality value.”Participating in the Fashion Rio was something sudden and amazing. Very cool not only the event itself, but by sharing the experience with a well-known fashion designer. Everything was very estudadinho with Andrea … Wood, the proposal of the pictures, the colors. There was a lot of Exchange, “says Fernando Rodrigues, one of the founding partners of the company.
The project started in class of FAAP, where studied product design, and it wasn’t long before he could make larger proportions. With the end of the course, Fernando and Leonardo Valente joined Fabio Willers and founded the brand. For the parade of Andrea Marques were created three new models, in addition to the five that are marketed throughout the country. Fernando tells that the designer has participated in all the creative process. “We talked about the development of the product together, following the standards of the trademark. We have developed glasses aligned to the language. She spent a great deal of information about the pattern and patterns and so we come to the round model, “he says. Produced in imbuia, created for the parade prioritize the minimalism and the textures proposed by Andrea Marques.
From the second half of the year, the models created for Andrea Marques will be sold in the store’s designer in Ipanema andNotiluca’s online store. In ivory, imbuia, muiracatiara and copaíba, the glasses have Carl Zeiss lenses, the same technology used by NASA and by Canon, according to A2ZGOV.COM.
Consistent on environmental issues, the Notiluca sell certified wood, but assumes a cross value on sustainability. According to the designer, fit completely is still a utopian path. “Our proposal is that each do what they can, seeking a balance”.