There are media that you trust easily. This includes of course the New York Times who writes in your Sunday paper, about an iPad mini. So the newspaper is journal, which has information about the 7.85-inch tablet, supposedly now the third great apart from Bloomberg and the Wall Street.
This is invoked, just like the other two media in formats that want to go undetected naturally due to Apple’s secret-keeping guidelines. It is just a rumor. The New York Times will be advertised there but in the autumn.