Escapes to anyone today that product placement in our language positioning of product or embedded marketing, It is one of the most used advertising techniques, especially because users tend to use the advertising periods on television to make zapping or go to the service.
Insert a product, a message or a brand within a series or film is something that all we’ve seen, but did not expect that this type of advertising will give us a greater humiliation that we have seen in the market of mobile telephony.
We are talking about a case uncovered by Wikileaks and that has been made public in recent days, around the offer made by Sony Columbia Pictures and the team of 007 Spectre to place his last top smartphone range, a Sony Xperia Z4 introduced in the new James Bond movie a few days ago in Japan.
This would not be anything new, beyond the dizzying figures offered by Sony: 5 million dollars to Daniel Craig, other 5 M$ for appearing in the film and 18 M$ in a promotion for the terminal and own ribbon campaign. In fact, Sony had already worked for Agent 007 on Skyfall, where he was the official smartphone Xperia T.
The curious thing about the case comes with the refusal of the 007 Spectre team to use the Sony Xperia Z4 in his film, and above all the reasons that has revealed some email from Andrew Gumpert, responsible for International Affairs of the production company Columbia Pictures.
Beyond the $$ factor, there is, as you may know, creative factor whereby Sam and Daniel don’t like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the “best,” and in their minds, the Sony phone is not the “best”).Beyond the money factor, there are, as you know, a creative factor by which Sam [Mendes] and Daniel [Craig] not like Sony phone to film (thinking, subjective/objective is that James Bond uses only the “best”, and in their minds, the phone of Sony is not the “best”).
Surely now you have noticed that Sony marketing fanfare like much, but it is more than likely that the Japanese company responsible advertising for It has not made them the same grace to you that that “Sony phone is not the best,” even when the information jumps to light making manufacturer in the make me laugh half the world.
Moment it is not known if Sony have rolled heads for all this, something which is very likely, although the most repeated question among those who follow this market is What smartphone will have chosen James Bond for your new adventure, entitled Spectre and that we leave here himself his official trailer: