Since the first collection last autumn, the new brand The Gigi has become increasingly more attention. A new interpretation which free men’s fashion meets tailored influences with interesting fabrics, patterns and incision. The men behind the is no other than the brothers Pierluigi and Mario Boglioli.
The brothers sold their shares in the family company with the same name in december 2012, but to retire with a substantial sum of money was never at issue. Already two years later launched the new concept The Gigi, a brand name spinner on the brothers’ interpretation of tailored fashion in a relaxed interpretation.
The spring collection has dubbed “Don’t look back” and refers to a new chapter in which the collection stands on its own without having to be compared to the brothers ‘ previous work.They argue that men today are much more conscious of their choice and can see beyond the frameworks of how things should be for a personal style.
The collection consists mainly of an impressive array of fabrics in linen, silk, cotton and mohair with a three-dimensional structure and often significant patterns.
The design we know from Bogliolis earlier work with a soft Italian silhouette, unlined and frequently plaggtvättad. With over 30 years experience in the industry, the brothers tried to combine Italian craftsmanship with modern and contemporary silhouette and style.
The price level is another strong contributor to Gigi’s growing popularity. Jackets starting in 5 000 kr, which may be seen as competitive against, for example, L.B. M, Boglioli and Lardini.
A casual attitude to the Blazer-and kostymbärande are seen growing ever stronger where younger men contemplating the jacket as a subtitut to the skins or bomber jacket than a formal obligation.
It’s just so we think the company’s clothing must be worn. Relaxed along with t-shirts, sneakers or collage shirt rather than a shirt and tie.